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CMS & Digital Marketing

I have experience creating digital content using a variety of content management systems.  My primary experience is in cloud based CMS, and I have created projects in Wix, Weebly and SquareSpace. I created this portfolio website with Wix, and it is an example of the functionality and ease of  Wix's front-end user interface, particularly for adding text, video and graphics. I have also created a practice retail website using Weebly which combines CMS templates with original coding in HTML, CSS and Javascript.  That website, Spooky Candle Co., can be explored by clicking on the link below.

In addition to technical writing and editing, I have experience with digital marketing strategies and the tools Google Analytics and HubSpot, up-to-date tools and practices in digital marketing. I completed a customer journey map for my website Spooky-Candle-Co., and both that site and this portfolio site have been maximized for SEO with integrations to Google Analtyics and HubSpot. 

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As a student intern at the Ooligan Press in Portland, Oregon, I was part of a team contributor to the social media strategy document for their recent publication Finding the Vein by Jennifer Hanlon Wilde (April 2021). I created content for posts on Facebook, Twitter and Instagram, and I also sourced free images and resized them for use in social media. 

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The professional competencies, technological skills and personal characteristics I developed while working on these projects are listed below. Project examples may be viewed by clicking on the images in the slider, below-right.

CMS

Competencies

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  • Written Communication

  • Visual Communication

  • Coding - XML, XHTML​

  • Project Planning

  • Text Editing

  • Audience Analysis

  • Content Development

  • Domain Knowledge

Technologies

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  • HTML, CSS, Javascript

  • Notepad ++

  • MS Office

  • Adobe Photoshop

Personal Characteristics

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  • Independent Research

  • Time Management

  • Organization

  • Troubleshooting

  • Analytical Thinking

  • Attention to Detail

Digital

Marketing

Competencies

​

  • Written Communication

  • Visual Communication

  • Project Planning

  • Coding - HTML, CSS, JS

  • Text Editing

  • Audience Analysis

  • Content Development

  • Domain Knowledge

Technologies

​

  • HTML, CSS, Javascript

  • Notepad ++

  • MS Office

  • Adobe Photoshop

Personal Characteristics

​​

  • Independent Research

  • Time Management

  • Organization

  • Troubleshooting

  • Analytical Thinking

  • Attention to Detail

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